Don
Chats A Bit
Posts: 146 
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Post by Don on Mar 15, 2016 23:03:42 GMT
I can put my prices up 10% and then offer 10% discount to members That's 1% discount on the original price then = win  |
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Post by zoona on Mar 16, 2016 22:31:12 GMT
I'd set up the Twitter account anyway, you can link the IG and T accounts so IG tweets for you - very easy. Same for a Facebook page as well. Makes managing the pictorial/video side of things much easier. Adding people on IG will also help drive traffic, lots of MX5 related accounts to go follow. I need to look at how easy it is to run 2 twitter accounts from one phone. As you may have just noticed I run 3 Instagram accounts and that's pretty straight forward. We don't have a facebook page at present and I've been avoiding it if I'm honest becuase they tend to take traffic away from a forum. One thing I really liked about the 2CVGB club was SPOG. No idea what it stands for, but it was basically a crowd sourcing effort to raise cash to go and manufacture parts not easily obtained. You'd buy a share, which contributed to the costs, that gave you the right to benefit from buying the parts being made, then cash raised from the sales got reinvested. If you want to leave you sell your share. Members vote for what parts they have manufactured next. I don't know whether there are any parts you can no longer get for an MX5 but it definitely helped save a lot of cars from the scrap heaps and breakers yards by manufacturing repair panels. Perhaps it could be done for some exclusive members-only parts (e.g. a Mighty5s intake). Probably something to revisit down the line if the club gets to a size where it's possible. I love this idea, one for the future. Thanks so much for your input!  I use fenix on android for multiple accounts. Love the kickstarter idea. difficult, but would be fantastic to do. |
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Post by NurseHolliday on Mar 17, 2016 11:18:25 GMT
From personal experience, a Facebook and Instagram page, not a Facebook group, a page. Then daily content, queue it up in advance, oesn't matter if it's old, you need to have content every day. Encourage people to share the posts and submit their own content for Mighty5s to post. Once you've got a half decent following on Facebook you can spend as little as £1/day to advertise on Facebook and further your reach. Facebook uses pretty decent algorithms to choose who to target, and as a page manager, you can use the people who currently like your page as a "lookalike" list, or you can be very cheeky and download the email address list of forum users and upload that as a lookalike list.
Once the forum gets going a bit more you can do twice daily posts, one a picture, one a link to a thread or a daily roundup of what's new on the forum, what events are coming up, new diy thread about something interesting like a forged engine build, or a link to a build thread with the finished product as a photo.
This way you can really build up the Facebook page into something huge, while simultaneously channelling Facebook users to the forum. Every post HAS to have a link to the forum. Homepage or a specific thread.
Start using UTM tracking on these links so you can use Google Analytics to see exactly which Facebook posts get you the most traffic to the forum and then start using more of those. you can also see what type of posts result in more time spent on the forum and more threads browsed etc etc.
This is the sort of stuff I'd work with digital marketing execs to implement quite quickly but working full time. Part time I'd say if you can get that all setup in 6 months, you're doing well.
Alongside I'd say go with a clothing marketing campaign like Jimmy Up (drifting brand). Get people to submit photos for a limited run t shirt or hoody (20 or less), then you use Facebook and the forum to get people to vote for the top 5 cars, they get put onto a t shirt, people feel engaged because they've helped choose this new t shirt, so of course they want to buy one. It promotes the brand, because a lot of people who buy t shirts and hoodys like these wear them to shows, drift days, track days etc.
I think a foundation of fun, interesting, knowledgeable, and informative threads on the forum are what are required to be able to kick all this off though.
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Post by rich5660 on Mar 17, 2016 11:31:44 GMT
From personal experience, a Facebook and Instagram page, not a Facebook group, a page. Then daily content, queue it up in advance, oesn't matter if it's old, you need to have content every day. Encourage people to share the posts and submit their own content for Mighty5s to post. Once you've got a half decent following on Facebook you can spend as little as £1/day to advertise on Facebook and further your reach. Facebook uses pretty decent algorithms to choose who to target, and as a page manager, you can use the people who currently like your page as a "lookalike" list, or you can be very cheeky and download the email address list of forum users and upload that as a lookalike list. Once the forum gets going a bit more you can do twice daily posts, one a picture, one a link to a thread or a daily roundup of what's new on the forum, what events are coming up, new diy thread about something interesting like a forged engine build, or a link to a build thread with the finished product as a photo. This way you can really build up the Facebook page into something huge, while simultaneously channelling Facebook users to the forum. Every post HAS to have a link to the forum. Homepage or a specific thread. Start using UTM tracking on these links so you can use Google Analytics to see exactly which Facebook posts get you the most traffic to the forum and then start using more of those. you can also see what type of posts result in more time spent on the forum and more threads browsed etc etc. This is the sort of stuff I'd work with digital marketing execs to implement quite quickly but working full time. Part time I'd say if you can get that all setup in 6 months, you're doing well. Alongside I'd say go with a clothing marketing campaign like Jimmy Up (drifting brand). Get people to submit photos for a limited run t shirt or hoody (20 or less), then you use Facebook and the forum to get people to vote for the top 5 cars, they get put onto a t shirt, people feel engaged because they've helped choose this new t shirt, so of course they want to buy one. It promotes the brand, because a lot of people who buy t shirts and hoodys like these wear them to shows, drift days, track days etc. I think a foundation of fun, interesting, knowledgeable, and informative threads on the forum are what are required to be able to kick all this off though. if that doesn't deserve a sticker I don't know what does! |
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Post by Horney on Mar 17, 2016 11:36:48 GMT
Yes. That deserves a sticker. NurseHolliday I'll leave yo a free big one in your car. |
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Post by NurseHolliday on Mar 17, 2016 11:45:42 GMT
Much obliged! If you want help with any of the above please shout, it's a small part of my actual job and it's stuff I'm genuinely interested in. It's also a Canoeing good experiment, to start a forum from scratch and use aggressive, performance digital marketing tactics to see how quickly you can grow the forum.
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Post by Reechard on Mar 17, 2016 17:39:10 GMT
From Don's comment in another thread, spray lynx on the forum and we will get an influx of women apparently! and where women flock men shall surely follow.
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Post by Horney on Mar 17, 2016 20:04:15 GMT
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Post by Horney on Mar 22, 2016 18:14:51 GMT
Now on twitter. @mighty5sdotcom
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Post by NurseHolliday on Mar 23, 2016 10:21:43 GMT
@horney, I did notice you have made me an admin on the FB page, I'm not ignoring it, I've just not been very well and I'm trying to catch up with my actual work, once I've got this hellish week out the way I'll get my prarrie canoe together and send you over a quick strategy document for the FB page and we can sign off a few ideas and start actioning it.
Oh look I've slipped into work mode and made a sentence almost entirely out of buzzwords. I hang my head in shame.
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Post by Horney on Mar 23, 2016 11:11:45 GMT
Ha ha, no worries mate. I guessed you were busy. |
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Post by skuzzle on Mar 25, 2016 18:59:15 GMT
Know what i think... Facebook page = worst thing you could do for this forum
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Post by Horney on Mar 25, 2016 20:22:15 GMT
The idea is link articles back to here and raise awareness, people can't post topics themselves.
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Post by Horney on Mar 30, 2016 8:10:34 GMT
To keep this up to dat. Currenty we have:
Instagram: 106 Followers and seems quite popular.
Facebook: 92 Likes and seems useful for promoting events and a link to the shop. I'm also doing Thread of The Week posts to drive traffic to the forum.
Twitter: 82 Followers.
The main thing I'm posting is about events and pictures of members cars.
Any suggestions for things to do on these platforms to drive traffic here gratefully appreciated. Also go Like and follow them!
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Post by nickd on Mar 31, 2016 8:15:47 GMT
Here is my view for what it is worth. Do you want quality or quantity?
If this site is any good it will grow generically through being good. If you just want numbers, then, yes, attempt to tart it everywhere.
I would guess that on most forums and notice boards 80% of people provide less than 20% of content. We have all joined or used forums to find our about stuff, be it how to fix a buggered computer, to what spin cycle to use for getting oil stains out of your jeans.
Don't use a scatter gun approach and as a trader don't start asking people for loads of discount offers. Firstly you are likely to be disappointed but secondly it just is a cheap option. I have lost count of people who said to me "I'm a Nutzer do I get a discount?" The answer is no, you are not a Nutzer but you have visited a free to access website and now you want my business to subsidise your purchase.
You are in a crowded market, there are lots of social media options out there for MX-5's and everything else for that matter. To stand out or be different you want this site to be "valid" by being useful or responsive or caring, or honest or anything that is not the prarrie canoe that the other pedal. Attempting to get generic discount like every other forum, most of which don't work after the first 6 weeks will do nothing. If you really want to do that just post a link to Google, it will find more discounts than anyone here making phone calls will do.
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le sigh
Jul 15, 2023 20:03:52 GMT
le sigh
Jul 15, 2023 20:03:52 GMT